Week after week and year after year, the football program has let down its fanbase. Going to a game is usually an 6+hr investment and close to $30/person cost. There are a lot better ways to spend a Saturday than watching Illinois lose the same game we have for the last 16 years. Like @Robert said in the Friday SOC - we knew what was going to happen. Why go to the game knowing there is an 80% chance you are going to walk out disappointed and frustrated.
The program gave people a reason to find something else to do on fall Saturdays. Now the program is going to have to give people a reason to come back.